It was also an event to launch the brand’s website wherein bloggers were provided with laptops to view BUM’s latest activities featured on the web.

According to Benj Torrijos, “Bloggers should be the first to be informed about our website, and it’s our way of communicating with the internet professionals who get their information through websites”.

By checking www.bumequipment.com.ph, fashionistas and fashion bloggers can view BUM’s latest collection, new stores in Metro Manila and provinces as well as fan of the month, freebies etc.

A fashion show highlighted the bloggers night to showcase BUM’s Collar Up Collection.

Celebrity endorsers Dino Imperial and Marvin Keiffer graced the fashion show while bloggers were also treated with freebies from BUM.

This August, come celebrate with BUM with up to 50% off on jackets and 20% off on selected items until August 31, 2010.

The denim assortment is brought beyond basic with stunning new washes characterized by rich Black and Blue tones.

These innovative shades vary from deep midnight to a subtle black-cast distressed blue, providing both clean washes and more heavily washed down shades of indigo with unique depth and a modern appeal. In Deep Blue Black, The Trouser (a brand new fit for the season) offers a 4-pocket trouser fit that hugs the body while maintaining a sophisticated, wide-leg silhouette.

7 For All Mankind has extended its expertise in fit, finish, and silhouette to a wide array of fabrics this season. This Non-Denim Revival sees the introduction of the popular The Skinny in a buttery twill version. Also available is an assortment of corduroy and cargo styles that feel incredibly fresh. The Double Knit group has been expanded to include a selection of new legging silhouettes, jackets, and dresses. Touches of leather provide visual interest and add emotion.

Menswear-inspired pieces are updated with details that offer a distinctly feminine feel that is Tailor Made for the 7 For All Mankind woman. A clean, tailored sportswear aesthetic is achieved through details such as pleats, tab-front closures, and narrow waistbands. The Rumble Jacket, in super soft washed leather, is a cleverly fitted tuxedo jacket that perfectly exemplifies the season’s chic sportswear influence.

Trends:
- Blue/black denim
- Denim with elements of black leather
- Menswear-inspired tailored pieces
- Stretch twill and corduroy bottoms
- Military-inspired outerwear

For more information about Seven For All Mankind, please visit www.7forallmankind.com.

Fantasy World
An ethereal collection inspired by a fantastical futuristic wonderland of nymphs and woodland creatures. Modernised with a nod to digital art, whilst absorbing an outdoors essence, the range presents fragile flowers, bugs and butterflies on quirky necklaces and cuffs, giant gem cocktail rings and wet-look patent bags. This modern day romantic story invites in new items such as the textured snood and bids a welcome return to the famous pompom scarf.

Global Gypset
Taking a journey back in time to the 70s, this story brings together the inherent boho characteristics of the hippy era, with modern luxe styling and a hint of glamour. Pattern-clashing scarves in eclectic geo-florals take centre stage, backed up by embroidered heritage bags with tassels and gem stone enhancement.
Colours are spicy and exotic, drawing influence from the far-away lands of Persia and the Ottoman Empire. Sheepskin & shearling debut in this range and emphasis is drawn on gold; both brushed and bright alike.

Vintage Boudoir
Enter the girly dressing room of the vintage boudoir collection. Delightfully playing with all things pretty and feminine, the range incorporates a stylish Oriental twist. Lofty cobweb snoods, lace printed bags and kitsch sewing kit pendants and Chiwawa charms, sing girliness and fun. Pearls and Perspex drive this story and a chic nude fringed clutch boasts hero status. The feeling is delicate and whimsical with a sprinkling of magical style.

British Grace
With a nostalgic glance and 1940s wartime, this story is whole heartedly British and presents casual chic at its best. The countryside look is key amongst elements of youth and tea-stained elegance. Medals and rosettes proudly declare Brit-ruling style on bags and statement jewellery. Retro cloche hats are directional and updated union jack prints take form on holdall bags and token shoppers alike. A quirky bow-tie pendant necklace puts a stamp of style approval on the collection and a coronation crown ring is unique and frivolous.

Accessorize is available at Festival Mall, Robinson’s Ermita, Northwing SM Cebu, Greenbelt 5, Robinson’s Galleria, Trinoma, Ali Mall, Marquee Mall and SM Davao.

With the new training and running shoe, ZigTech, Reebok introduced a new technology that literally gives power to the wearer every step of the way. With its unique geometry highlighted by zig-zag soles, Reebok was able to come-up with a shoe that enables energy transfer back to actual running stride.

Everything about Reebok’s ZigTech is designed to conserve and return energy to the athlete for a soft and springy ride.

The one-of-a-kind ZigTech bottom unit showcases innovative, lightweight foam engineered to reduce wear and tear in key leg muscles by up to 20 percent, allowing the wearer to train harder and more efficiently!

The unique sole works by absorbing the impact of heel strike, sending a wave of energy along the length of the shoe and propelling the athlete forward with each step.

Bill McInnis, Reebok’s Head of Advanced Innovation, explained, “Traditional energy return is focused only on the vertical impact of the heel strike. In contrast, ZigTech is designed to transfer energy horizontally along the zig-zags so the athlete gets that energy back in the forefoot.”

The lightweight, flexible bottom unit, combined with a minimalist upper and whisper-quiet ground contact also contributes to making ZigTech a new standard in running and training footwear. This results to less strain particularly on the shins and hamstrings.

The increased ground contact also allows the wearer to capture and maintain energy throughout the entire stride.

The new technology was tested under rigorous conditions back in the Reebok training labs, and was proven to work effectively even after an accumulated 17,500 hours of running, and 27,000 hours of casual activities.

The new Reebok Zigtech is available in three state-of-the-art, eye-catching variants: Reebok Zigpulse, Reebok Zigfuel, and Reebok Zigenergy.

ZigTech is a multi-purpose training shoe perfect for any mid to high impact training activities. In addition to running, ZigTech also provides the necessary support and stability required for conditioning based training activities.

Reebok ZigTech will change the way you train.

Reebok ZigTech is available at Reebok concept stores in Megamall, Trinoma and Festival Mall and at The Shoe Shop Rockwell and Royal Sporting House Robinson’s Ermita.

RSH Marketing (Philippines), Inc. is the local distributor of Reebok. For more information, please call us at 635-4301.

Tribal influences can be drawn from the earth tones of the collection, as well as the uninhibited poses of the models. Loose draped tunics, western and prairie inspired blouses and fringe detailing compliments the women’s collection, while vintage paisley prints and rugged denim shirts are paired with the men’s denim. Although a majority of the images are tonal, pops of bright blues and burnt oranges bring to mind a luxurious destination far from the everyday life.

Seductive shots of Candace Boucher, seen in the GUESS fall 2009 campaign, Vanessa Hessler, Jacey Elthalion and Bruno Santos, a former GUESS model, are great canvas’ for the clothing. The natural environment, bohemian / western inspired clothing and the spirit of peace seen throughout the story, are captured by renowned photographer Raphael Mazzucco.

Under the direction of GUESS, Inc. Vice Chairman and Chief Executive Officer, Paul Marciano, and photographer Raphael Mazzucco, the GUESS spring/summer 2010 campaign manages to re-invent the brand and position it as a leader in the denim and contemporary marketplace. “At GUESS, we strive to develop and put out a collection that allows our customer and potential customer to escape from their everyday life and into a world of discovery,” says Paul Marciano. “Over the years, GUESS has become synonymous with America, denim and fashion. The Spring 2010 collection is a perfect reflection of everything GUESS stands for.”

Known for unforgettable campaigns and trend-setting clothing and accessories, GUESS offers timeless fits of denim jackets, vintage inspired tee shirts, jeans, western-inspired button downs button, and flirty cap-sleeve peasant blouses.

Look for these GUESS images in upcoming issues of top fashion and lifestyle magazines, at www.guess.com, in GUESS retail stores, outdoor media, and on collateral materials.

This campaign, entitled Summer Light, is the fourth one that Scarlett Johansson has featured in for the firm since becoming the brand image last year. Together with the actress, MANGO presents us four key trends for this summer.

Red&Blue returns to garments with a light ad-lib touch in blue and white tones. White, the summer colour par excellence, combines with different tones of blue in very light cotton fabrics, chambray and jeans. The key garments in this range are dresses and waist-height skirts featuring floral prints, embroidery, frills and lace details.

Sexy contrast reveals a clean line in which new volumes, such as A-cut skirts, sack forms and kaftan are introduced. Graphic contrasts are highlighted in prints, embroidery and jewels in natural fabrics which add richness to the purest summer lines.

With its romantic and boudoir air, Romantic Mood adorns its garments with floral motifs and a handmade look. The richness is also provided by the textures and weaves of the fabrics, producing a relaxed and urban silhouette with the introduction of rich tones and natural textures.

Similarly, South Seas features a combination of paisleys, mixing patchwork motifs, which give movement to the fluid and sheer silhouettes.

MANGO has 16 stores nationwide. Its concept is based on an alliance between a quality product, in accordance with the latest fashion trends, and value for money price.

Last April 20, Bayo, one of the leading female fashion brand, in collaboration with beauty brand Johnson’s Body Care, unveiled their latest collection, the Soft Look Collection.

BEAUTY

“Johnson’s Body Care is delighted and excited to launch the Soft Look Collection that will enable women to choose outfits that highlight their best asset this summer – their beautiful soft skin,” explained Via Abaño, Johnson’s Body Care Senior Brand Manager. “Summer is indeed one of the most appropriate times to flaunt beautiful skin. The benefits provided by Johnson’s Body Care are definitely best paired with pieces from the Soft Look Collection.”

Held at the posh Encore, the launch was presented to media friends, bloggers together with Metro Manila’s top fashion and beauty personalities through an exclusive multimedia fashion show event. Hosted by the beautiful Sarah Meier, guests were in awe as the models walked on stage wearing white, crimson, beige color palettes, chiffon, lace and tulle.

FASHION

The “Soft Look Collection,” available in eleven Bayo stores nationwide, features pieces made of fabrics, silhouettes and colors that enhance a woman’s soft skin.

“Off-white eyelets and lace are the base fabrics of the collection with a little blush as an accent color,” explained Mary Grace Magcamit, Bayo’s Merchandiser. “The silhouettes are meticulously defined with a gorgeous variety of tops, dresses and bottoms in styles ideal for the summer season. Halters, tunics and strapless pieces with a soft, flowing feel, show off more skin to soak up the summer sun.”

SHOPPING

But wait, there’s more. Not only did the event feature Bayo’s latest collection inspired by Johnson and Johnson’s Body Care, special freebies and discounts also await women. By purchasing any item from the Johnson’s Body Care Soft Look Collection in participating Bayo outlets, women will get a free 100ml Johnson’s Body Care Lotion and a 20% discount coupon for a succeeding purchase of a 200ml or 400ml lotion or wash at Watsons. Alternately, when women buy 200ml or 400 ml Johnson’s Body Care Lotion or Wash at Watsons, they will get 10% off on any item from the Soft Look Collection. Promo is until June 15, 2010.

Johnson’s Body Care lotions and washes are available at all leading beauty and personal care stores, department stores and supermarkets nationwide. The Soft Look Collection is retailed in the following Bayo branches: Ayala Center Cebu, Eastwood City, Gateway Mall, Greenbelt 5, Greenhills Shopping Center, Market! Market!, Robinson’s Galleria, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, and Trinoma.

Be spoiled for choice with the collection’s wide range of styles & colors available. Feast your eyes on maxi dresses in bold prints, silk button down blouses in vibrant colors and stylish jumpsuits. With KAMISETA’s Limited Collection, there is truly no limit to good style.

So what are you waiting for?

Rush to the nearest KAMISETA store now & rediscover why it’s always fun being a girl!

Unique details adorn the latest GB Seeds Collection by Ipanema such as the forest-inspired print on its soles and the metal spiral button gracing the front sandal strap that symbolizes “the seed of life.” This metal emblem empowers each wearer to do their part and share in the campaign towards a lush Philippines by helping to spread the word.

With the vibrance of Brazil’s people, life and most especially, the environment, the Ipanema GB Seeds Collection is actively working for a better environment through conscientious resource management.

Choose from a wide array of 5 diverse styles in eye-popping and vibrant hues.

The “New Thong Fem” made with double straps is perfect for casual strolls at the park or the beach! Strut with ease with the classic thong-styled slip-ons.

Need a little height lift? “Plataforma Fem” is a wedged sandal that lets you look lean and tall. The three-strip strap detail also adds extra oomph to this style from the GB Seeds Collection.

Glamorize any outfit with eye-catching straps from “Sand Fem.” Up the ante and stylize your look when you adorn your feet with this style!

Strut with ease with the classic thong-styled “Thong Fem” that adds that funky flattery on the go. Grab a pair in each color to match your every outfit whim!

“Thong Strap Ad” combines the classic thong strap with a uniquely positioned horizontal strap, adding sophistication to one’s casual look.

As the summer season draws near, effortlessly transform your look from the beach to the bar with the Ipanema GB Seeds Collection. The ultimate flip-flop for the eco-chic and environment conscious, take a green stride by donning your favorite style from the GB Seeds Collection and joining in the movement towards a more lush Philippines today!

Ipanema is exclusively distributed in the country by ELRO Commercial and Industrial Corporation. Ipanema GB Seeds Collection for women are available in SM Department Store, Shoe Salon, Chocolate Clothing Company, Red Alert, Landmark, Freeway, Planet Sports, Crossings, Brent and Chloe in Pampanga, Stand and Stride in Cabanatuan, Chimes Davao, 25th Avenue Square Naga, Basix Bacolod and for other boutiques nationwide, kindly check the complete list at www.ipanemaphils.com.

Stylish clothes for women, hip and modern tees for teens, or clean and classic ensembles for men, there is definitely something for you at Maldita. All you’ll ever need is right in one store. But that’s not all. Maldita, Black Sheep, Maldita+ and Diego is offering seasonal promos–perfect for those who are in a budget.

For every P3000 worth of single receipt cash or card purchase in Maldita or Diego on regular/sale/consigned items, customers will receive a P500 Gift Certificate. The Gift Certificates may only be used on the next purchase. For Black Sheep, you only need to spend P2500 to get the P500 Gift Certificate. Promo period is from December 12, 2008 to January 31, 2009.

Time to head on to Maldita for some serious shopping. See you there.

Patricia Tan, New Media Associate