Meg Blog

by Patricia Mae Tan

Last April 20, Bayo, one of the leading female fashion brand, in collaboration with beauty brand Johnson’s Body Care, unveiled their latest collection, the Soft Look Collection.

BEAUTY

“Johnson’s Body Care is delighted and excited to launch the Soft Look Collection that will enable women to choose outfits that highlight their best asset this summer – their beautiful soft skin,” explained Via Abaño, Johnson’s Body Care Senior Brand Manager. “Summer is indeed one of the most appropriate times to flaunt beautiful skin. The benefits provided by Johnson’s Body Care are definitely best paired with pieces from the Soft Look Collection.”

Held at the posh Encore, the launch was presented to media friends, bloggers together with Metro Manila’s top fashion and beauty personalities through an exclusive multimedia fashion show event. Hosted by the beautiful Sarah Meier, guests were in awe as the models walked on stage wearing white, crimson, beige color palettes, chiffon, lace and tulle.

FASHION

The “Soft Look Collection,” available in eleven Bayo stores nationwide, features pieces made of fabrics, silhouettes and colors that enhance a woman’s soft skin.

“Off-white eyelets and lace are the base fabrics of the collection with a little blush as an accent color,” explained Mary Grace Magcamit, Bayo’s Merchandiser. “The silhouettes are meticulously defined with a gorgeous variety of tops, dresses and bottoms in styles ideal for the summer season. Halters, tunics and strapless pieces with a soft, flowing feel, show off more skin to soak up the summer sun.”

SHOPPING

But wait, there’s more. Not only did the event feature Bayo’s latest collection inspired by Johnson and Johnson’s Body Care, special freebies and discounts also await women. By purchasing any item from the Johnson’s Body Care Soft Look Collection in participating Bayo outlets, women will get a free 100ml Johnson’s Body Care Lotion and a 20% discount coupon for a succeeding purchase of a 200ml or 400ml lotion or wash at Watsons. Alternately, when women buy 200ml or 400 ml Johnson’s Body Care Lotion or Wash at Watsons, they will get 10% off on any item from the Soft Look Collection. Promo is until June 15, 2010.

Johnson’s Body Care lotions and washes are available at all leading beauty and personal care stores, department stores and supermarkets nationwide. The Soft Look Collection is retailed in the following Bayo branches: Ayala Center Cebu, Eastwood City, Gateway Mall, Greenbelt 5, Greenhills Shopping Center, Market! Market!, Robinson’s Galleria, Shangri-la Plaza Mall, SM Mall of Asia, SM Megamall, and Trinoma.

This entry was posted on Thursday, May 13th, 2010 @ 12:28 pm on the category Beauty, Fashion. You can follow any responses to this entry through the RSS 2.0 You can leave a response, or trackback from your own site.